Monday, April 4, 2011
Saturday, April 2, 2011
7 % of GCC PR revenues come from real estate despite slowdown
The property sector still constitutes more than 7% of the PR billings in the region, despite the fact that GCC real estate companies have reduced their PR budgets in 2010.
Real estate companies used to constitute over 70% of the PR agency billings between 2006 and 2008. Those boom times are gone now, but real estate continues to form more than 7% of the total billings of PR agencies
Active PR signs exclusive partnership with MPR
Active PR the regional strategic public relations and marketing communications consultancy has signed partnership agreement with MPR, one of the oldest established PR agencies in the Kingdom of Saudi Arabia (KSA).
This partnership is designed to extend the reach of both agencies to deliver effective Client PR campaigns and activity across the GCC, Levant & KSA markets, as well as enable an active exchange of domain, market and industry knowledge between the two Agencies.
This partnership has come about after a thorough review of the Saudi market, PR potential and a partner that can deliver on the ground.
The decision by both parties came into effect during the summer period and has undergone a 'soft launch' where both Active PR and MPR have fine-tuned the working structure and process by managing Client activity both inward and outward bound from the Kingdom.
During the soft launch period, Active PR has travelled to KSA to meet with both media and potential join Clients.
"2008 has been in every way a milestone year for Active Public Relations, from our 5 five year anniversary, to winning both the regional and international CNBC awards, to several key Client wins and the opening of our Saudi office," said Louay Al-Samarrai, Joint Managing Director, Active PR.
"We are excited about this collaboration and the additional insight, and presence it gives our Clients within a very key market."
Mr Badi Al-Badrani, Business Development Manager, MPR commented:
This partnership has come about after a thorough review of the Saudi market, PR potential and a partner that can deliver on the ground.
The decision by both parties came into effect during the summer period and has undergone a 'soft launch' where both Active PR and MPR have fine-tuned the working structure and process by managing Client activity both inward and outward bound from the Kingdom.
During the soft launch period, Active PR has travelled to KSA to meet with both media and potential join Clients.
"2008 has been in every way a milestone year for Active Public Relations, from our 5 five year anniversary, to winning both the regional and international CNBC awards, to several key Client wins and the opening of our Saudi office," said Louay Al-Samarrai, Joint Managing Director, Active PR.
"We are excited about this collaboration and the additional insight, and presence it gives our Clients within a very key market."
Mr Badi Al-Badrani, Business Development Manager, MPR commented:
"We are very pleased with this partnership which reflects our expansion plans. Furthermore, this announcement comes as clear evidence of the success MPR has seen over the past few years and we foresee further successes going into the future."
"We believe that with our experience and knowledge within the Saudi market combined with Active PR's best practice and high standards of conducting PR across different markets in the ME region, we will have the ability to provide the our Clients with added value consultancy and Best Practice PR," he added.
The two agencies plan various media briefings both in Riyadh, KSA and Dubai, UAE in the coming months.
we understand people
At MPR, we understand people, what matters to them and importantly, how to get them to think, talk and act
We use this understanding to create ideas that won't just result in 'column inches', but build brand equity, shift attitudes, change behaviour, protect reputations and help deliver organisational objectives
We call this approach Applied Creativity™. It's what makes our campaigns speak louder and clearer than others
We embrace a multi-channel approach to PR and have a particularly strong track record in the digital space
We use this understanding to create ideas that won't just result in 'column inches', but build brand equity, shift attitudes, change behaviour, protect reputations and help deliver organisational objectives
We call this approach Applied Creativity™. It's what makes our campaigns speak louder and clearer than others
We embrace a multi-channel approach to PR and have a particularly strong track record in the digital space
MPR
We offer clients a very broad spectrum of talent with expertise in the following sectors: personal finance, not for profit, government, travel and retail, professional and business services, property and technology.
APRN – Arabian PR Network
APRN is born out of a vision to create an effective network that promotes communication, interaction, free flow of knowhow, knowledge exchange and expertise amongst select independent Arabian PR & Marketing Communication Agency members who believe strongly in what they do and constantly strive to provide their Clients with Best Practice Communications. http://www.aprnetwork.com/
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